An Introduction to our new Brand Identity
With an extensive natural resource and a wealth of experience, the Highlands and Islands of Scotland is a dynamic and resourceful centre for renewable energy. In recognition of this and the need to work together to grow the sector and raise the profile of the region, a brand has been developed to allow us to project our unique style and personality.

The aim is to promote the region and its capabilities, whilst recognising the important contribution of individual companies, organisations and community groups in creating a Highlands and Islands renewable energy sector. By working together we have the potential to create a much greater impact within a competitive marketplace and, if everyone uses the brand, we will start to build awareness and recognition of the Highlands and Islands as a centre of renewable energy – something we are all part of.

By co-ordinating our marketing and communication messages and speaking with a single voice, we can make sure that the Highlands and Islands of Scotland is seen and understood as a dynamic region determined to be at the forefront of the UK renewable energy sector. This has potentially huge benefits for the Highlands and Islands of Scotland, its economy and all of us who live and work here. Help us introduce this new brand identity using the guidelines contained here and be part of the success story.

HI-energy Brand Guidelines
(0.39 MB)

Brand Essence

Highlands and Islands Renewable Energy Brand Essence

  • Dynamic
  • Resourceful
  • Diversity

Dynamic implies energy and force to produce motion which is powerful. This stems from both the natural forces of wind, wave and tidal which can be used to create power/energy. Plus the ambition, energy and passion of both the individuals and companies in the Highlands and Islands that want to harness this and create a force to be reckoned with in the field of renewable energy.
A real ‘we can do it’ attitude.

Resourceful portrays the ingeniousness and initiative displayed by those individuals and companies in the Highlands and Islands. This describes those local companies that have transformed themselves by transferring their knowledge, skills and expertise to the renewable energy area. Also local communities who have taken an energy need and developed a system to fulfil that need which has large-scale potential. It encompasses the entrepreneurial talent in communities and businesses who recognise the potential of renewable energy and the benefits it can bring to both themselves and the Highlands and Islands.

Diversity portrays the sheer variety of renewable energy sources and projects that are on-going in the Highlands and Islands. This ranges from wind, wave and tidal to biomass, hydrogen and solar. It also portrays the breadth of businesses that have the expertise in the renewable energy field.

Colour 1 with website versions

Master colour brand identity
To maintain brand consistency, this version of the identity should be used whenever possible.

Please click on the appropriate version, wait for it to download, then right click and 'Save as'.

Colour version - Download Hi Resolution version 1612x481 / 89 KB
Colour version - Download Low Resolution version 300x90 / 7 KB

Website versions:

Colour version - Download Low Resolution website version 250x75 / 27 KB
Colour version - Download Low Resolution website version 200x60 / 20 KB
Colour version - Download Low Resolution website version 150x45 / 12 KB

HI-energy HIGHLANDS AND ISLANDS OF SCOTLAND, HARNESSING NATURE'S POWER.

Acceptable alternatives
These colour versions of the identity can also be used as alternatives to the Master when the identity sits on one of the brand colours.

Alternate colour with blue background - Download Hi Resolution version 1500x545 / 225 KB
Alternate colour with blue background - Download Low Resolution version 300x109 / 9 KB

Alternate colour with green background - Download Hi Resolution version 1500x545 / 219 KB
Alternate colour with green background - Download Low Resolution version 300x109 / 10 KB

HI-energy HIGHLANDS AND ISLANDS OF SCOTLAND, HARNESSING NATURE’S POWER. Master colour logo.

Colour Guidelines

A key part of our visual identity is the consistent use of our brand colours. Our colours are Blue, Green and White.

Blue – PMS 307*
Green – PMS 369*

Sometimes it may be necessary to reproduce the identity in four colour process or RGB:

Blue C:100 M:6 Y:0 K:34
Green C:65 M:0 Y:100 K:8.5

Blue R:0 G:120 B:171
Green R:79 G:168 B:0

Webhex colour references:
Blue #007EBC
Green #3FB000

HI-Energy branding - colour guidelines

Colour 2 - Monochromatic and Whiteout hi-res and website versions

Mono Version
A monochrome version of the brand identity has been produced for use in circumstances when it’s not possible to employ the fullcolour version.

Please click on the appropriate version, wait for it to download, then right click and 'Save as'.

Monochrome version - Download Hi Resolution version 1500x448 / 211 KB
Monochrome version - Download Low Resolution version 300x90 / 10 KB

Website Versions:

Monochrome version - Download Low Resolution website version 250x75 / 27KB
Monochrome version - Download Low Resolution website version 200x75 / 20KB
Monochrome version - Download Low Resolution website version 150x75 / 12KB

HI-energy HIGHLANDS AND ISLANDS OF SCOTLAND, HARNESSING NATURE'S POWER.

White out version
The white out version can be used on black or dark coloured backgrounds.

Please click on the appropriate version, wait for it to download, then right click and 'Save as'.

Whiteout version with green background - Download Hi Resolution version 1500x545 / 227 KB
Whiteout version with green background - Download Low Resolution version 300x109 / 11 KB

Whiteout version with black background - Download Hi Resolution version 1500x545 / 211 KB
Monochrome versionwith black background - Download Low Resolution version 300x109 / 10 KB

Website versions:

Monochrome version - Download Low Resolution version 250x75 / 7 KB
Monochrome version - Download Low Resolution version 200x60 / 6 KB
Monochrome version - Download Low Resolution version 150x45 / 4 KB

HI-energy HIGHLANDS AND ISLANDS OF SCOTLAND, HARNESSING NATURE’S POWER. Whiteout logos.

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